Who is Olivia Watson? Can you share a quick bio with us — where you’re from, what you do, and how you got where you are?
Hello there! My name is Olivia and I am a fashion blogger born and raised in Austin, Texas. I am newly wed to Blake, my high school sweetheart and the most amazing human I know (yep, mushy, madly in love over here!) and “Auntie O” to six perfect nieces and nephews. I am a major homebody, pasta is the second love of my life and when I’m not posting Instagrams over on @livvylandblog, you can find me at my neighborhood coffeehouse, either sipping a latte or drinking a local beer and catching up with friends. After realizing the corporate world might not fulfill my creative needs, I started LivvyLand– my little corner of the internet and what I now refer to as “my baby,” ha!
Describe your style in three words.
Approachable, comfortable, classy. When I get dressed in the morning, I always think to myself “would my mom and grandmother be proud of this outfit?”
How did you first start blogging and sharing your style online?
When I graduated from college I started working on the marketing team at Kendra Scott. I helped run their social media and fashion blog, which led me to work with bloggers on the brand side of the influencer world. We would send product out to women and then re-post their content on our social platforms, etc. Over time, I realized I had all of the skills to pursue blogging on my own: photography, writing, social media, marketing strategy and a love for fashion. As I started thinking about what would bring me fulfillment in my career, I knew a blog would suffice all of my passions. Thus, I started LivvyLand in June 2014 and did what I like to call the “double job sitch” (where you work a 9-5 and then go home and work on building your own business) for a year and a half, then finally went full time with LL in October 2015. It’s been a crazy, wonderful ride ever since and I am so grateful to do something that truly brings me so much joy each day!
What advice would you give to someone trying to break into the blogger world?
Above all, stay true to yourself and your own sense of style when it comes to creating unique content. No one has your vision, your aesthetic, your voice – so really hone in on that and eventually people will gravitate towards something so genuine. Lastly – keep going, work harder, don’t stop pushing. There were a ton of stress-induced breakdowns in the beginning (…and there still are from time to time!), but if this is something you want, do not give up. The blogging world is a tough industry to break into and no one realizes just how vulnerable it is to put your face, life, home, style, etc., on display for the world to see. I nearly quit 100 times – you have to have strong will and a good support system in place to pick you up when you feel down. Those two are musts!
How has living in Austin, TX shaped your style?
I’d like to think my style is very reminiscent of Austin: approachable, colorful, grounded, trendy, a little boho here and there. Being a born and raised Austinite, there is no place I feel more connected to – I think it only makes sense that my style would align with this wonderful city!
What are your top three favorite Instagram accounts to follow and why?
@happilygrey is constantly pushing the boundaries when it comes to fashion blogging – she is so mysterious and can make anything look phenomenal.
@newdarlings is another favorite account – I know them personally and not only do they produce incredible content, but they’re the sweetest, most down to earth couple.
Lastly, @stylemepretty – I’m a sucker for anything wedding related, so it’s a given that I eat up everything they post! From rings to dresses to tablescapes, they have definitely mastered social media for brides (…and us hopeless romantics, too!).
Right now I can’t stop wearing…
Vests and thermal tees! Austin weather has been quite unpredictable lately, so wearing a thermal tee on its own and keeping a cozy vest close by has been a go-to fall uniform of mine.
I will never leave my house without…
Oversize sunglasses! They’re the perfect accessory when you don’t feel like wearing eye makeup, ha!
I feel the most inspired when…
I get on Pinterest! It’s my go-to for fashion, interior, food, etc. inspiration. One of my “happy places” is waking up early on a Saturday morning, brewing some hot coffee and pinning in my pajamas on the couch. Literally…that is pure bliss to me! Even better if my apartment is clean, ha!