Feature Friday | Style Lullaby

This week we are excited to feature the fashion blogger behind Style Lullaby, Sharon Wu!

Meet Sharon.

Sharon Wu_Style Lullaby_UNIONBAY

Who is Sharon Wu? Can you share a quick bio with us — where you’re from, what you do, and how you got where you are?

Originally from the Bay Area, I am a Los Angeles-based agency model, blogger, and reptile mom. My passions lie in fashion, beauty, and writing. After earning my BA in Communications from UCSD, I moved to LA to jumpstart my career in fashion by getting signed with Aston Models in Beverly Hills as a model. I’ve modeled for various brands including Paul Mitchell, Seychelles Footwear, UGG Australia, and Revlon Cosmetics. After a year of modeling, I decided to launch Style Lullaby, a blog documenting my favourite fashion finds, trends, and fun photoshoots! It was a great way to put all three of my passions together, alongside modeling, because I could write and express my interests all together!

Describe your style in three words.

Classic, clean, and Californian!

Sharon Wu_ Style Lullaby_UNIONBAY

How did you first start blogging and sharing your style online? 

My brother works in the web-hosting industry and thought I’d make a great blogger, so he registered a domain for me and helped me set up Style Lullaby on WordPress… And from there, I basically started blogging on the regular, writing about topics ranging from fashion to beauty, to lifestyle… And now, travel, too, since I started seeing more of the world! It really started out as a platform to share my editorials and other fun photoshoots I did as a model, but then I got hooked to blogging and wanted to produce content regularly. So, I decided to share my personal style, modeling tips, beauty faves, and more!

What advice would you give to someone trying to break into the blogger world?

Consistency is key. Social media really helps to get the word out there about your blog, so being active and engaging on at least one popular channel helps. For me, it’s Instagram! You can find me on there with the handle @modelsharonwu!

Sharon Wu_ Style Lullaby_UNIONBAY

What (or who) inspires your creativity?

Other bloggers from around the world, my photographer-boyfriend, my Chinese water dragon Babadook, and new places!

What are your top three favorite Instagram accounts to follow and why?

Jocelyn Chew // @jocechewbacca: My favourite model.

Rocky Barnes // @rocky_barnes: The perfect mix between model & blogger, and I absolutely love her California-boho vibes!

Tara Dutton // @duttontara: A reptile insta-friend I’ve made through managing my water dragon’s Instagram account @babadookpotter; she always adopts new reptiles and posts fun photos of them! Aside from fashion and beauty, I love unique reptiles.

Sharon Wu_ Style Lullaby_UNIONBAY

What’s your go-to party season outfit?

Dressing up for holiday outings is so fun! I love a fitted, pretty gold sequinned dress with classic black lace-up heels.

What are you most looking forward to this holiday season?

I’m on a cross-country trip across the USA with my boyfriend this holiday season and am really looking forward to my first time in New York! I’ve always wanted to visit New York and can’t believe I’ll be there in just a few days in time for Christmas!

Shop Her Look!

Tribal Backpack // Nicola Denim Jacket (Similar) // Clara Denim Jegging (Similar) // Apres Ski Wedge Bootie

Thanks Sharon!

Photographer: David Potter

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